Fashion Repeating Itself

Fashions fade, style is eternal – Yves Saint-Laurent

The fashion industry is constantly changing. Different styles are depicted throughout the changing seasons. Fashion often has a way of repeating itself several years later. Designers have a way of taking versions of old designs and putting new spins on them. Fashion cycles and recycles. They say history repeats itself and this is incorporated into the fashion industry.

Fashion repeats itself because of the media – people want to repossess a part that they weren’t part of. This highlights how different styles are depicted from different eras. 1970s – 80s has become very popular in recent times. High waisted shorts or trousers, denim and leather fabrics and bright coloured garments are some particularly popular fashion trends of the moment that have returned. People’s attitude towards the fashion industry even coincides with the music and film industry. These ideas often come from iconic films such as Pretty Women. Pretty Women marks the pinnacle of 80s fashion at its best. This is what has been recycled today.

So soon as a fashion is universal, it is out of date – Marie von Ebner-Eschenbach

This leads on to how iconic celebrities lead several trends. They bring back trends from the past. These trends must change or make comebacks because if they didn’t no one would have a reason to continually shop. Celebrities are a great free marketing strategy for retail and the fashion industry.

Brands such as Levis and Chanel are great examples that never seem to leave the constant changing styles. Levi Strauss invented blue jeans and Coco Chanel designed the first suit dress. These mark iconic examples of clothing that have stood the test of time. The classic yet individual design fits into a variety of different trends. This is what makes them last.

It’s amazing to see how the fashion industry repeats trends. This is why vintage clothing is massively popular and valuable all over the world. Iconic clothing brands generate a lot of money for vintage pieces. Clothes can now become something of a collector’s item. Urban Outfitters, a popular high street brand, has introduced a vintage section within their shop. This includes vintage Levi jeans/shorts. This has become massively popular for the brand bringing something new (and old) to the shop.

Seeing repetition within the fashion industry should urge us all to keep our unwanted clothes. They could become valuable or something to pass down to our family members. Recycling our clothes can only be a good thing, so why not keep your old Levi jeans for one more season.

Cycles and recycles should happen until someone breaks the rules. And that person becomes part of history – Franca Sozzani


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